Asked to design and animate the partnership between Flowcode and the NBA using the provided graphics and statistics as part of a design test.
When I received the project files from the company I knew immediately I wanted to go for a hand drawn - scrapbook style to help incorporate the various video + photos I had.
From there, I looked at various other sports media and advertising to get inspiration for this project. From Gatorade advertisements, to ESPN player statistic cards, and even Esport - in this case Valorant - tournament promotional graphics designed by other studios.
Then I studied and highlighted what Flowcode promoted over and over and used that as the foundation of the story. I knew statistical data without an established outline could confuse audience members so that's where "boost engagement", "convert", and "grow your team" comes from.
After that, I was all a matter of cutting and editing the graphics to the beat of the music.
